Why do some companies win the digitalisation battle while others fail, or are significantly slower to achieve similar results?
Well, the most obvious answer is, that although new technology is the basis for successful digitalisations, it is not enough in itself. To make a winning digitalisation approach, you must include more than the latest trends of data driven artificial intelligence and machine learning. You need to combine new technology with new business concepts and ensure that the needed changes will also be accepted in your organisation.
When I was cleaning up the other day, I found my old presentation (from 2017) of the top 5 digitalisation failures. And as you can see it is relatively simple measures, that are required to get ahead of your competition. Have a look below, and get inspired :)
You will note, that while utilisation of new technology is necessary to get started, then it is the clear definition of specific business outcome and effective organisational changes that are key to the successful completion of digitalisation journeys.
In other words - The Human Factor is absolutely essential to success! Use specialised skills, knowledge, creativity and innovation to drive the adaption, integration and optimal utilisation of new technology towards a specific tangible (and relatively quick) business outcome. That is what it takes.
And - count in weeks and months - not in years. Start doing - instead of just about talking about it. Require people to make small changes every single day. Every day. Day after day. If you do that, you can complete your digitalisation journey in weeks and months, rather than in years.
And of course, when you have reached that level of maturity, you will also have realised that the journey is never ending, and digitalisation will become an iterative improvement process - something you do every week and every month to get ahead, and be the best possible for your customers, employees and investors.
So successful digitalisations include effective organisational changes by recognising change as a separate discipline - equally important as new technology and business development - and by incorporating this in the collaboration across the company ensuring the motivation and readiness of all employees within the company to be an active part of the digitalisation results.
If you would like a dialogue around effective digitalisation of your company, using new technology, enabling new business models, combined with effective organisational change - then please contact me - Britt@Selchau.dk - +45 20646724 - www.selchau.dk